Nike x JD' ‘We Move’ Campaign
Instagram Reels and Event Production
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Nike asked us to create a dialogue and empower the consumer to make more sustainable life choices and make the Move to Zero concept tangible and actionable for the JD consumer.
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We know that climate change is a complex and daunting subject so to get the message across, we had to come up with an idea that brought the subject of sustainability to a Gen Z audience in a lighthearted and playful way. We also know that when it comes to serious topics, people want to listen to people who look and sound like them, rather than listen to a brand.
We produced a content series that pitted an iconic influencer duo head to head in a gamified ‘day-in-my-life-’ challenge. The series, called #WeMove, focused on how changing micro-behaviours in your day can make a big difference.
We drove a 25% increase in comments around sustainability and climate change and noticed a visible difference in positive sentiment around the topic
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Creatives: Kemi Anna Adeeko & Safeen James
Producer: Vanessa Brown
Agency: OK COOL
