F&F

Tiktok & IG Reels

Role: Concepting, shooting, editing

I was asked to work across F&F’s social channels to concept always on and campaign work. The campaigns so far have included seasonal campaigns such as Christmas and spring; but also include collaborations with public figures such as Kate Ferdinand.

To accompany F&F’s summer TVC, I created a range of bespoke Tiktok content featuring trending sounds and transitions perfect for the fashion audience and elevating the brand from being perceived as supermarket fashion.

I have also repurposed TVC content to make it suitable for it to live on social.

This has included directing, concepting, shooting and editing.