F&F Autumn Winter
Instagram Reels & Tiktok
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To create content that celebrates the Autumn Winter collection and elevates F&F from being perceived as just a supermarket retailer to a fashionable place to shop. The focus of this brief was to create content that centered the working woman as well as mothers.
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A series of short videos paired with trending sounds that positioned F&F as cool and covetable against picturesque landscapes in a relatable way to their audience.
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Director & Editor: Kemi Anna Adeeko
Agency: BBH London