Nike x JD' ‘We Move’ Campaign

Nike asked us to create a dialogue and empower the consumer to make more sustainable life choices and make the Move to Zero concept tangible and actionable for the JD consumer.

We know that climate change is a complex and daunting subject so to get the message across, we had to come up with an idea that brought the subject of sustainability to a Gen Z audience in a lighthearted and playful way. We also know that when it comes to serious topics, people want to listen to people who look and sound like them, rather than listen to a brand.

We produced a content series that pitted an iconic influencer duo head to head in a gamified ‘day-in-my-life-’ challenge. The series, called #WeMove, focused on how changing micro-behaviours in your day can make a big difference.

We drove a 25% increase in comments around sustainability and climate change and noticed a visible difference in positive sentiment around the topic

Creatives: Kemi Anna Adeeko & Safeen James

Producer: Vanessa Brown

Agency: OK COOL