Rosewood Hotel Group

All luxury hotels follow the same blueprint when it comes to social: beautiful rooms, facilities and food. Rosewood, a hotel brand that tailors each of its properties to the country or region, tasked us with re-imagining its social presence to become synonymous with its philosophy “A Sense of Place”

To launch “A Sense of Place”, we developed content that would resonate with our core audience insight. They view travel as an experience, and that experience starts with their choice of hotel.

We created content narratives that curated a sense of authenticity, originality and deeply personal experiences that captured both the local culture and spirit of the destination. Content that spoke less about facilities and features and more about feelings and experiences.

Our content featured hotel staff and real visitors we call PlaceMakers who curated their own content series’ including in-depth destination guides and tales of their experiences.

Content Producer: Kemi Anna Adeeko

Creative Director: Jamie-Lee Pepera

Agency: OK COOL